You could've omitted most of your description and just said, "If a company wants to have some interactive service they have to give you a client." > Isn't that

You could've omitted most of your description and just said, "If a company wants to have some interactive service they have to give you a client." > Isn't that the web we wanted? No, because you just described the world we're actually in, where everything from Starbucks to the laundromat exhorts you to install their app (going so far as to nag you about it e.g. when looking then up on a map and clicking through to their website). Despite your framing it in a positive light, we know this isn't the case. Let me try the same reframing trick to make the Web sound like the best option: If a company wants to offer you something, whether a physical item or informational content, then they have a way for you to fill out a form and get it. There's a way to deliver digital forms in a universally understood format, and you can use a software agent to deal with them for you and handle them in whatever way you think is best.