> I've been working in the BI industry for almost 20 years and I don't know why the author believes that the "Original BI" includes ETL/storage. I've done some

> I've been working in the BI industry for almost 20 years and I don't know why the author believes that the "Original BI" includes ETL/storage. I've done some BI, but mostly DW/ETL, for over twenty years... And I can't remember ever seeing ETL viewed as a sub-category of BI in any project I've been part of. It hasn't even been mentioned as such -- except in weird articles like this -- this side of the turn of the century. Before that, yes, the categories were muddled. But not since then. > 2) No-code/lo-code analytical app building. Reporting and dashboarding tools are just highly specialized app builders. Why not make a step further and generalize it a bit? Sure. I've long thought the best tool, one that could do both ETL and BI -- is an IDE with a full-blown programming language and a good library: Something like D̵e̵l̵p̵h̵i̵ Free Pascal / Lazarus.