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I use adblock, makes it so much easier as an experience also surprises me how many companies are tracking me on some of these webpages. But, I am sympathetic to

I use adblock, makes it so much easier as an experience also surprises me how many companies are tracking me on some of these webpages. But, I am sympathetic to the idea of businesses depending on ad revenue. I like how some websites e.g. news websites, put up a message that they depend on ad revenue and ask for adblockers to be disabled, I did it for some websites where I like the content, but then I also feel I am perhaps very unlikely to click on any of the ads (at some level I suppose my mind has learned how to focus on the content and ignore the ad space e.g. on google search I remember I had developed a habit of scrolling down and ignoring the first few ad results without actually consciously doing it). So, considering I am way less likely to click on an ad, perhaps I am not actually hurting the business, or maybe actually helping improve conversion if I can go that far :)..

laurent92 5y ago
Most clicks on ads are certainly misclicks. The business is to make store owners believe that they are getting exposure, not to actually give them sales. All of the little guys like me who tried to run a Goggle Ads and Microsoft Ads campaign know that we can spend a few thousands dollars without a single impact on sales. Then the salesman from Google calls you and tells you it’s because you’re doing it wrong. Try such and such keywords. Link to your payment button to see your ratios! Try to optimize for CTR and EWQ and ASDF (not the strange proximity between those ideas and random letters on a keyword). It must be you. It must be YOU! The business is to make the business owner believe as long as possible that it will work.
- a1369209993 5y ago
  > The business is to make store owners believe that they are getting exposure, not to actually give them sales. To be scrupulously fair, the business is to make store owners believe that they are getting exposure, regardless of whether they actually get sales. Much like snake oil salemen, it's prefectly fine (nice, even) if the patient improves; that just means a chance to sell them more and 'better' snake oil ("brand maintainence", I think they call it) later.

laurent92 5y ago

Most clicks on ads are certainly misclicks. The business is to make store owners believe that they are getting exposure, not to actually give them sales. All of the little guys like me who tried to run a Goggle Ads and Microsoft Ads campaign know that we can spend a few thousands dollars without a single impact on sales. Then the salesman from Google calls you and tells you it’s because you’re doing it wrong. Try such and such keywords. Link to your payment button to see your ratios! Try to optimize for CTR and EWQ and ASDF (not the strange proximity between those ideas and random letters on a keyword). It must be you. It must be YOU! The business is to make the business owner believe as long as possible that it will work.

a1369209993 5y ago
> The business is to make store owners believe that they are getting exposure, not to actually give them sales. To be scrupulously fair, the business is to make store owners believe that they are getting exposure, regardless of whether they actually get sales. Much like snake oil salemen, it's prefectly fine (nice, even) if the patient improves; that just means a chance to sell them more and 'better' snake oil ("brand maintainence", I think they call it) later.