Where you are wrong is believing Apple considers its users customers... They do not, this clear by the way they handle the ecosystem. See a customer buys som

Where you are wrong is believing Apple considers its users customers... They do not, this clear by the way they handle the ecosystem. See a customer buys something from a company, after which they own it Apple on the other hand does not have customers, they can not because they do not sell anything, dont be fooled by the high prices, and verbiage that indicates you are "buying" something, marketing that in a sane and just society would be considered illegal as deceptive No no, you simply rent the device from apple for a period of time determined by apple, and are given permission to use the device in ways only the owner (Apple) approves.