The Impossible direction is really another take on the same idea. People are excited about lab-grown meat because it "shortcuts" all the animal stuff. Meat subs

The Impossible direction is really another take on the same idea. People are excited about lab-grown meat because it "shortcuts" all the animal stuff. Meat substitutes are trying to make something with attributes of meat from plants... just like these animals construct their meat from the plant-based feed. So can Impossible or other companies figure out how to select, refine, ferment, and otherwise process plants directly into something with meat-like attributes? And do so more efficiently than lab-grown meat? It seems more than likely: even if there are many challenges in getting from the OK meat substitutes of today to a full meat substitute it still seems much easier than a lab-based cell culture process.