Facebook makes editorial decisions on your content--they can choose to put it in front of 100k people or 20 people, all driven exclusively by revenue potential.

Facebook makes editorial decisions on your content--they can choose to put it in front of 100k people or 20 people, all driven exclusively by revenue potential. Word doesn't decided whether or not what you're typing should make it to the document based on how it impacts their revenue. Adobe doesn't render Mein Kampf instead of your doc based on revenue potential.