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I don't get it. Apple went all-in with USB-C on their computers (starting 5 years ago with the macbook pro). And that was a pretty unpopular decision at the ti

by eemil 5y ago

I don't get it. Apple went all-in with USB-C on their computers (starting 5 years ago with the macbook pro). And that was a pretty unpopular decision at the time. Now that the mobile phone industry has standardized on USB-C, they want to stick with lightning? Are they doing it just to be contrarian?

etskinner 5y ago
It seems likely that there are separate teams that develop the phone vs. the laptop. The laptop team embraced USB-C, and the phone team didn't. That, or being lightning-only is simply more profitable. Public companies (like it or not) have a fiduciary duty to maximize shareholder wealth.
wutbrodo 5y ago
> Are they doing it just to be contrarian? If they continue to avoid the widely-used standard, they reduce the likelihood a consumer will buy their overpriced first-party peripherals. This hardly even counts as nefarious: it's openly their brand to dismiss the benefits to the user of interoperability.