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Indeed, the future of their business model is at stake. If Epic succeeds and many more try to circumvent paying 30% to Apple, then they will feel it.

• danaris 5y ago
  Apple's business model does not depend on the App Store's 30% cut. Not by a long shot.
  • stevehawk 5y ago
    Apple's 30% cut is a cash printing press for them. Sure they have other business models like completely disposable, non-repairable, non-recyclable electronics, but the iTunes and App stores are significant profit centers.
    • _jal 5y ago
      The "Services" category is 21% of their revenue. The "Completely disposable, non-repairable, non-recyclable electronics" category is the rest. https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/ https://www.statista.com/statistics/382260/segments-share-re...
      • foobarian 5y ago
        Revenue != profit
        • _jal 5y ago
          Sure. And we don't know everything. Iphones (about 50% of Apple's revenue) have a profit margin estimated around 40%. https://www.zdnet.com/article/iphone-xs-max-how-much-profit-does-apple-really-make-on-each-one-sold/ https://www.zdnet.com/article/iphone-xs-max-how-much-profit-... But hey, maybe the cable business sells things at a loss. We don't know.