Yes, they earn money from the MFI program, but there's no reason to ditch that when changing to USB-C. Remember the outrage among "normal" users when the Dock

Yes, they earn money from the MFI program, but there's no reason to ditch that when changing to USB-C. Remember the outrage among "normal" users when the Dock Connector was replaced by Lightning? Everyone was upset they'd have to buy new cables - even though Lightning was vastly superior. Now, there's hardy a difference in the form factor. And make no mistake - normal people don't have USB-C chargers and cables lying around.