> they're not paying their fair share That's not how it works. There is no fair share. He is saying that farmers are not actually paying the costs they make so

> they're not paying their fair share That's not how it works. There is no fair share. He is saying that farmers are not actually paying the costs they make society incur. Therefore these costs are not priced into the meat they produce which would not be that competitive if that was the case. It's a form of subsidy.