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Words have semantic range, and this is no less true for "replace" than for any other word. In 2016 there were reports that Brave would replace ads [meaning in-s
by jonathansampson 5y ago
Words have semantic range, and this is no less true for "replace" than for any other word. In 2016 there were reports that Brave would replace ads [meaning in-situ, in-page substitution] with its own ads. This never happened. Yet the claim continues to live on (see https://news.ycombinator.com/item?id=28619682 https://news.ycombinator.com/item?id=28619682 for a local example). But anybody who downloads and uses Brave for a few seconds can quickly tell that this is not the case.
But perhaps this first reading wasn't the proper exegesis; perhaps the author meant only "Brave blocks Google's ads, and has created its own advertising model in its place." If that's the intended understanding, then yes, that's correct. Google's ads are privacy-leaches who parasitically attack to non-consenting hosts, sucking as much data out as possible.
Brave Ads replaces Google Ads. Brave Ads is based on consent, privacy, and equity. With Brave Ads, you have to opt-in to participate. If/when you do, you receive 70% of the revenue, and you share [no data] in the process. Google's model is quite the opposite; you don't opt-in, you don't get revenue, and your data is piped out to a third-party where it is sold, rented, and/or amended onto whatever profile exists for you on the Web.
Yes, Brave replaces Google
- ziddoap 5y ago>Words have semantic range, and this is no less true for "replace" than for any other word. I agree. Although I'm sure it's clear that I believe "replace" is semantically compatible with "remove advertisements from X, instead serving ads from Y in a different location". >perhaps the author meant only "Brave blocks Google's ads, and has created its own advertising model in its place." This was my interpretation. >Brave Ads replaces Google Ads. I guess we both agree that "replace" is within the semantic range. Which is why "We never replace ads." didn't sit well. For what it is worth, I'm neither for nor against Brave. Just surprised about how vigorous Brave employees are being in the thread. >Google's model is quite the opposite Don't worry, I'm not on the Google train either.
- jonathansampson 5y agoSee my later edits to those comments, wherein I shared an example from another user in this thread accusing Brave of in-situ ad-replacement. That is usually the claim being made (first seen in 2016, and refusing to die since). Brave is definitely working hard to replace that which doesn't work on the Web, advertising being one such thing. We're pushing for a model that is based on consent, equity, and an a priori commitment to privacy (don't touch the user's data). If we can successfully replace (however you wish to interpret that) Google with such a model, then I'm content