Pick up on what it means when you openly signal this sort of "tribal allegiance". I'm not making any sort of point on whether someone should own guns, or whethe

Pick up on what it means when you openly signal this sort of "tribal allegiance". I'm not making any sort of point on whether someone should own guns, or whether it should be legal, or anything like that. That's a discussion about how things should be, which I'm not talking about. I'm talking about how things are, and how they are is that this sort of online branding puts one in a "camp". And in my experience, being put in a "camp" is bad for business, for most people. Furthermore, sometimes people are classified as such and so without them realizing, or at least without them realizing to what extent this happens, or what effects it has. Which I suspect is happening here, and which is why I posted. For a small business that offers a critical service, the personal branding of the principals (and public facing employees) matters. And for most people, that brand should (for better or for worse) be on the bland side, for maximum profitability.