"does Notch's paraphrased claim "I don't like trademarks, but I let my lawyers do it anyway, and we almost had to enforce it but only once" really give the prin

"does Notch's paraphrased claim "I don't like trademarks, but I let my lawyers do it anyway, and we almost had to enforce it but only once" really give the principled higher ground?" Yes. There is a difference between honest attempts to avoid customer confusion and bullying competition just to cause them trouble (or show the "we're serious about protecting our IP" theatre to investors.) Obviously, some cases may be borderline, but here it is evident who's on which side of the division.