Perhaps this made sense when you had to physically mail this. With each round he loses half. Wouldn't it be better to just send all 50,000? Some of the 25,00

Perhaps this made sense when you had to physically mail this. With each round he loses half. Wouldn't it be better to just send all 50,000? Some of the 25,000 who were sent the wrong pick might have misunderstood, did not read it the first time around, would purchase because of brand awareness. With the cost of delivery the same you would be foolish to overlook this.