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Previous domain I worked in was digital advertising. We built solutions to automate ad and keyword creation from product feeds and promo calendars, increase/dec
by blakeburch 5y ago
Previous domain I worked in was digital advertising. We built solutions to automate ad and keyword creation from product feeds and promo calendars, increase/decrease bids and budgets based on hourly data, verify all settings were set to best practices, etc. on Google/Bing/Facebook. We built internal systems that allowed us to map any data view in our warehouse to any API endpoint in a templated fashion.
The technology is getting good enough with cloud warehouses that most of the logic can be defined in SQL, with a script only needing to map the results back to an API.
Current domain is SaaS. I've found many of the same types of opportunities on the sales/marketing side of things, but not at quite the same scale.
Agreed that automation it will always take more time than a visualization. If we can shift the conversation towards the expected action that will be taken off the dashboard, we can hopefully save thousands of wasted hours on visualizations that don't get used, redirecting those hours towards more impactful efforts.
I would love to expand my mindset and hear of domains where the complexity is far higher. Feel free to shoot me an email.