This is so true. I worked a BI tooling startup and it was a lot of fun. But the big clients all had the same types of issues which ultimately dooms their quest.

This is so true. I worked a BI tooling startup and it was a lot of fun. But the big clients all had the same types of issues which ultimately dooms their quest. At some point the CFO, CTO, CEO notices they are spending more on “BI” than marketing and they start to get very curious about what they are getting for their money. It’s never quite what they expect.