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We are doing that at Mahalo now, but that requires a really motivated person obviously. We've identified a spectrum of learning that runs from quick how to vid
by jasonmcalacanis 15y ago
We are doing that at Mahalo now, but that requires a really motivated person obviously.
We've identified a spectrum of learning that runs from quick how to videos on one end all the way to the University of Pheonix on the other end.
In between there is very little, but what's there are companies worth
100s of millions to billions:
a) lynda.com ($50m in revenue),
b) rosetta stone http://www.google.com/finance?q=rossetta+stone http://www.google.com/finance?q=rossetta+stone
c) wiley (makers of 'for dummies')
http://www.google.com/finance?q=NYSE%3AJW.A&hl=en http://www.google.com/finance?q=NYSE%3AJW.A&hl=en
There are a half-dozen milestones I can see... Mahalo has half of them:
1. individual videos that teach you something you want to know right now.
i.e. how do i make a lightsaber effect in photoshop?
http://www.youtube.com/watch?v=VSSb5l6hHnY http://www.youtube.com/watch?v=VSSb5l6hHnY
how can i augment breasts in photoshop
http://www.youtube.com/watch?v=xCAYwqaUoIc http://www.youtube.com/watch?v=xCAYwqaUoIc
2. a course that teaches you broadly about how to learn a program,
that's available on Mahalo.com (or maybe a paid iPad app?).
i.e. learn photoshop
http://www.mahalo.com/learn-adobe-photoshop-introduction/ http://www.mahalo.com/learn-adobe-photoshop-introduction/
3. a course on Mahalo.com (or an iPad app maybe) that teaches you how to solve a
specific longer, more complicated task
i.e. how to make a movie poster
http://www.mahalo.com/photoshop-video-tutorial-how-to-make-a-movie-poster/ http://www.mahalo.com/photoshop-video-tutorial-how-to-make-a...
4. A course that you attend for one to three days for $99-299 on a topic
we haven't done this and don't have plans for it.
i.e. Master Adobe After Effects, Master SEO, Master Social Media
or Master Google Analytics & paid traffic (StumbleUpon, Google
Adsense, FAcebook ad network).
5. A certification/degree that takes four months full-time where you learn
3-5 pieces of software around a specific skill (i.e. publishing, advertising buying/selling, seo/social media, graphic design, html/webdesign, ecommerce). This would be soup to nuts followed by a four month on-site mentorship where the company gets paid $1k a month to take you on.
6. A college where you go for two to four years for $20k a year that feels more like a job.
I'm not sure if Mahalo will do 4 through six... maybe after we get 1-3 right. :-)