>You just need to be confident the LTV estimate is correct. I've yet to see an LTV calculation at a VC or from FP&A that is even close to reality (Who cares ab

>You just need to be confident the LTV estimate is correct. I've yet to see an LTV calculation at a VC or from FP&A that is even close to reality (Who cares about WACC, even though the capital we raise is actually very very expensive? Why should we consider Gross Margin? What do you mean we can't just take our best cohort?). But to mirror the fatalistic tone from my other comment, we're in an easy growth environment, so it kind of doesn't matter (until it does).