>wat "Self described early adopter consumer sees early adopter friendly project and supports it" One might see some cognitive dissonance between the state of

>wat "Self described early adopter consumer sees early adopter friendly project and supports it" One might see some cognitive dissonance between the state of mind of being pro recycling and supporting reduce and reuse and being an eager consumer. However early adopters dance this line and lead the way for the masses to come after. All a matter of perspective or framing.