The problem is that for most people there are no clear incentives to making the "good" choices in those matters, while there are many incentives to make the "ba

The problem is that for most people there are no clear incentives to making the "good" choices in those matters, while there are many incentives to make the "bad" choice, like gaining an edge in the local competitive market by virtue of a more efficient tool. Prototypical tragedy of the commons.