i also second this. there are a lot of consultancy firms that wave magic wands, practice black-magic voodoo and have secret sauces. the reality of the situati

i also second this. there are a lot of consultancy firms that wave magic wands, practice black-magic voodoo and have secret sauces. the reality of the situation is that there are bread and butter principles to follow, and then its down to just optimizing/tweaking things.