Agreed. The definition of PLG offered by the article suffers from magical thinking by anthropomorphizing products (unless we are now capable of making products

Agreed. The definition of PLG offered by the article suffers from magical thinking by anthropomorphizing products (unless we are now capable of making products that are sentient): “Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.”