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I strongly disagree. HN/PH launches are short lived media events with (usually) little lasting impact. If you blame a failed HN launch campaign for a failing co
by skrebbel 5y ago
I strongly disagree. HN/PH launches are short lived media events with (usually) little lasting impact. If you blame a failed HN launch campaign for a failing company then I don't believe your company was ever going to make it in the first place.
Your product should be easy to find as early as possible. You need the customer feedback to build the right thing and you need the compounding effects of an early internet presence (eg SEO). Don't hold back launching, launch while you're still at least somewhat embarrassed of your product.
- debarshri 5y agoI understand what you are saying. But your argument is true when you are bootstrapping a product. When you have already raised a pre-seed, whichbis what many companies are doing today. What have told a narrative to the investors to raise capital. When campaigns fail, it implies your narrative was incorrect and your understanding about the domain and market was wrong. Which might not be on entrepreneurs favour. When you are building a high growth startup these little lasting events can make or break. I have seen it happening with many companies.