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I second that. A whole bunch of people are in the business, from ad agencies to SEO consultants to "marketing firms." I'd keep your skeptical glasses on at all

I second that. A whole bunch of people are in the business, from ad agencies to SEO consultants to "marketing firms." I'd keep your skeptical glasses on at all times when looking for someone, as there are a lot of fakes. I'd recommend looking for someone local if you're in a big area. Talk to owners of sites like yours, see if they've heard of anyone, and get references AND check them out.

noodle 18y ago
i also second this. there are a lot of consultancy firms that wave magic wands, practice black-magic voodoo and have secret sauces. the reality of the situation is that there are bread and butter principles to follow, and then its down to just optimizing/tweaking things.
olefoo 18y ago
He might also want to consider some sort of contingency contract. If the consultant is any good, it should be an easy sell, something along the lines of 5% of any monthly growth in revenue, or stepped bonuses based on the conversion rate.