Thanks for the clarification - I think to some extent we're arguing on the same side. Points about traffic I would certainly agree with, and to some extent it's

Thanks for the clarification - I think to some extent we're arguing on the same side. Points about traffic I would certainly agree with, and to some extent it's as much about attraction as about increasing conversion metrics once obtained. I'm not sure I'd agree with the last point about time - I think that balancing business generation, expansion and refinement is possible - but perhaps not so much amongst startup size businesses, which is more HN territory. In that case it should certainly be looked at as "is it better to try and get 0.1% more people to click buy or 20% more people to arrive" - or whatever you think your likely ratios are, hence cost/benefit call.