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afaik, there aren't any major businesses doing it. plenty of smaller ones but no one industry giant. i might just be drawing a blank, though. my approach was
by noodle 18y ago
afaik, there aren't any major businesses doing it. plenty of smaller ones but no one industry giant. i might just be drawing a blank, though.
my approach was to learn it all myself (i'm a big fan of bootstrapping and having a broad knowledge base).
if you want any tips, feel free to either do a search for this topic on HN, since there's good generic information on here already. any specific tips would require more info on your startup, so you'd have to either elaborate here, or if you'd like, drop me an email.
or, alternatively, i might be willing to do some of the work you need as a consultant if you're interested (again, drop me an email)
- tstegart 18y agoI second that. A whole bunch of people are in the business, from ad agencies to SEO consultants to "marketing firms." I'd keep your skeptical glasses on at all times when looking for someone, as there are a lot of fakes. I'd recommend looking for someone local if you're in a big area. Talk to owners of sites like yours, see if they've heard of anyone, and get references AND check them out.
- noodle 18y agoi also second this. there are a lot of consultancy firms that wave magic wands, practice black-magic voodoo and have secret sauces. the reality of the situation is that there are bread and butter principles to follow, and then its down to just optimizing/tweaking things.
- olefoo 18y agoHe might also want to consider some sort of contingency contract. If the consultant is any good, it should be an easy sell, something along the lines of 5% of any monthly growth in revenue, or stepped bonuses based on the conversion rate.