I would only note that blogs originally didn't have an "audience" outside of the (then small) blogging community. The goal wasn't to amass followers or become a

I would only note that blogs originally didn't have an "audience" outside of the (then small) blogging community. The goal wasn't to amass followers or become an influencer, but just to share things you discovered and write about them in an interesting way, amongst a very small (certainly by modern web metrics) group of appreciative and like-minded people.