This still happens. Same for GitHub/Microsoft and Azure. Probably Google, too, though I've not seen that personally. Haven't seen it for CloudFlare but there de

This still happens. Same for GitHub/Microsoft and Azure. Probably Google, too, though I've not seen that personally. Haven't seen it for CloudFlare but there definitely should be companies close enough to the spaces they're growing into that they'd be well-advised not to send traffic through them if they can avoid it. There's probably room for niche services selling "we're not hosted on 'the cloud', aren't owned by anyone likely to be in competition with you, and control our hardware" but there's a lot of overlap there with companies/owners/managers who take this to the point of not trusting anything that isn't self-hosted (because there might be security problems, nevermind that DIYing is at least as likely to have such problems, or because they fear vendor lock-in to a perhaps unhealthy degree), so it might be a hard market to sell to.