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Going by articles like this - https://www.productled.org/foundations/what-is-product-led-growth https://www.productled.org/foundations/what-is-product-led-g...
by pramodbiligiri 5y ago
Going by articles like this - https://www.productled.org/foundations/what-is-product-led-growth https://www.productled.org/foundations/what-is-product-led-g... - PLG indicates that purchase and adoption patterns in B2B SaaS have changed in a way such that salespeople are less important than they used to be.
I'm not convinced. In B2B the user of a product in a company is rarely the purchaser of the same product. Has that relationship pattern changed significantly? That article at least doesn't talk about that.
- ayewo 5y agoAgreed. The definition of PLG offered by the article suffers from magical thinking by anthropomorphizing products (unless we are now capable of making products that are sentient): “Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.”