Sing it, sister! >Nobody wants to be told that they're wrong about their >most preciously held beliefs about the value of their skills. That's one of the rea

Sing it, sister! >Nobody wants to be told that they're wrong about their >most preciously held beliefs about the value of their skills. That's one of the reasons I suggest testing everyone's design/interaction suggestions. Then I publish in internal emails the results of tests. It does wonders for reducing "preciously held beliefs". The number of bullshit, I-wanna-say-something-smart-too suggestions plummets and we're left with meaningful, committed suggestions. >But for everyone who's championing split-testing, they >should remember a little bit about where it first became popular: Direct Mail. Definitely. We studied this a bit in B-School and it was fascinating to realize that all that crappy, bizarre mail I get is often very carefully crafted. Catalog companies were doing split-testing on prices before vacuum tubes were invented. I hadn't considered this, but I should also be looking for demographic targeting cues in my mail just as I do on websites.