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Hmm, sounds like PLG is the hot new buzzword to describe the search for PMF while burning VC cash (wow I realized I used 3 acronyms in this sentence). This arti
by doppp 5y ago
Hmm, sounds like PLG is the hot new buzzword to describe the search for PMF while burning VC cash (wow I realized I used 3 acronyms in this sentence). This article is clearly for people building SaaS with venture capital.
What about founders who don't go the VC route and choose to bootstrap instead? PLG seems to be out of the question unless one has a long runway. I reckon even for the bootstrappers, things have changed between 2013 and 2021.
- MrGilbert 5y agoFor the tech-guys on HN like me: PLG = Product-Led-Growth PMF = Product-Market-Fit (VC = Venture Capital, but that should be already common knowledge) While I found it quite entertaining to imagine that the Polynesian Leaders Group is searching for the Pacific Music Festival while burning Venture Capital cash, I had to dig a bit for the acronym's explanation to come up.
- deleted 5y ago[deleted]
- pramodbiligiri 5y agoGoing by articles like this - https://www.productled.org/foundations/what-is-product-led-growth https://www.productled.org/foundations/what-is-product-led-g... - PLG indicates that purchase and adoption patterns in B2B SaaS have changed in a way such that salespeople are less important than they used to be. I'm not convinced. In B2B the user of a product in a company is rarely the purchaser of the same product. Has that relationship pattern changed significantly? That article at least doesn't talk about that.
- ayewo 5y agoAgreed. The definition of PLG offered by the article suffers from magical thinking by anthropomorphizing products (unless we are now capable of making products that are sentient): “Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.”