All your points are great, but please don't discourage others to make ethical personal choices. Our culture needs to change and become more compassionate, sust

All your points are great, but please don't discourage others to make ethical personal choices. Our culture needs to change and become more compassionate, sustainable and wise in terms the long-term impact of our actions. How does a culture change? It starts with a courageous minority [1], composed of many individuals, who have "no impact as a consumer" but collectively they do have the power to influence the majority. [1] https://medium.com/incerto/the-most-intolerant-wins-the-dictatorship-of-the-small-minority-3f1f83ce4e15#.hr22nda85 https://medium.com/incerto/the-most-intolerant-wins-the-dict...