Part of it is certainly getting consumers to understand that any time it’s a free trial they are going to try and get you to just pay (hope you forget). What I

Part of it is certainly getting consumers to understand that any time it’s a free trial they are going to try and get you to just pay (hope you forget). What I’ve noticed with apple has been encouraging, lots of messages letting you know that you will be charged and on what date. I mean the better design is to just give the trial and then when it’s up ask if you want to subscribe or give an option to start the subscription right after the free trial.