From how I read "the rules" it sounds like: * demoing a product/website: fail. * showing how something (which could be a startup product, but most likely isn'

From how I read "the rules" it sounds like: * demoing a product/website: fail. * showing how something (which could be a startup product, but most likely isn't) works under the hood (code, etc.): win. So exposure is not the point; the hack(s) that make it work are the point. At least, that's my take on it. Sounds interesting.