I think the innovation too has been outsourced to China, even in fashion. Western brands have been reduced to just specifying what is already available for the

I think the innovation too has been outsourced to China, even in fashion. Western brands have been reduced to just specifying what is already available for the most part. It isn't really possible to innovate when you don't own your factories and IP is poorly protected. The simple case of just doing it eventually applies to quality too - many high fashion brands like Burberry have discretely abandoned european manufacturing.