Blogging will not return to its former glory when you think it's a blogging platform problem. It has absolutely nothing to do with the product. What happened i

Blogging will not return to its former glory when you think it's a blogging platform problem. It has absolutely nothing to do with the product. What happened is mobile. People consume the vast majority of digital content via their phone, therefore short form content wins. Tweets and 5 second videos, not lectures. Besides the content being short form, "engagement content" wins. Say something stupid, controversial, rude...you win. You'll get seen. Your reasonable and balanced take....crickets. The other thing that happened is that the internet got a lot more crowded. Which basically means that everything gets gamed. All eye balls on 0.001% of content and no eye balls on 99.999% of other content creators. Even in what little remains of blogging, everything is gamed. Have a look at blogging platform Medium. Every single category and topic is spammed with low effort garbage, burying genuine and more serious authors. The genuine reader can no longer find their jewels, and the genuine author considers it all pointless now. No blogging platform can fix any of the above problems.