> Being on the top of Google is an attractive proposition because it means many eyeballs and lots of ad revenue Hence the proliferation of 'splogs' or Spam-Blo

> Being on the top of Google is an attractive proposition because it means many eyeballs and lots of ad revenue Hence the proliferation of 'splogs' or Spam-Blogs. Also in terms of social media, most people who experience a viral blogpost that spreads like wildfire throughout the net, invariably try to recreate that past success. It's the sole motivation of clickbait and sensationalist articles. More eyeballs, more AD revenue and also fake Internet Points in general to be had.