> Apple really likes iMessage because consumers seem to be really into iMessage and it seems to create a positive feedback loop to get people to buy iPhones W

> Apple really likes iMessage because consumers seem to be really into iMessage and it seems to create a positive feedback loop to get people to buy iPhones Well, it would be a bit...naive not to have a phone that can send text messages. You gotta have something. But it's interesting to note iMessages and Apple Pay work well with each other.