I think this was the missed opportunity for Google+. If I recall correctly, when Google launched Google+, everyone we knew and wanted to communicate with was th

I think this was the missed opportunity for Google+. If I recall correctly, when Google launched Google+, everyone we knew and wanted to communicate with was there. They had all the communication infrastructure, and even built it into the app with messaging and hangouts. But it was just mixed in with all the stuff you could do very well on facebook, and that everyone was doing on facebook. They were on to a good trend with circles, and that was a great differentiator from facebook, but they couldn't really tell us why we should use Google+. If they had focused down onto a niche in communication, I think they may have been able to crack the code. They would have been able to say "google+ is where everyone you know is, your friends, collegues, and family, it's the place where you can communicate with these groups independently." Unfortunately, they tried to be all things to everyone, and ended up being nothing to nobody.