3 ms·
It is to stop a franchise rebranding themselves as Golden Arches, selling their own food to the existing customer base and not kicking the franchise money back
by stubish 5y ago
It is to stop a franchise rebranding themselves as Golden Arches, selling their own food to the existing customer base and not kicking the franchise money back to corporate HQ. Versions of which happen a lot when an established franchise owner realizes they can make more money by no longer paying for the franchise branding and infrastructure (lose 10% customers, gain 25% revenue, profit!)
- quartesixte 5y agoThe switcharoo is really common with smaller franchised brands. A few years on the original contract, then do a quick brand change overnight or contract with a similar competitor. I see it all the time around where I live it’s kind of hilarious. “Welcome to Totally A Different Hot Dog Joint! The menu is 99% the same!”