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Ask YC: Feedback on BreakkUp.com
BreakkUp was originally an idea my gf had roughly 2 weekends ago. The idea came about after receiving 4 phone calls in a row seeking advice regarding relationship troubles. I took the idea a step further by building it around a pre-established model (Digg) using open-source (Pligg). Maybe this was a bad idea on my part, maybe not...
For me, this project is an experiment in replicating models for other verticals using open-source. And, an exercise in CPM/CPA advertising and PR -- two areas I don't feel I have a strong understanding of. I'm currently working to raise money for an original idea and ad revenue will play a big part in our ability to stay afloat.
In total, from idea to beta product -- I've spent less than a week putting this together so criticism certainly won't hurt my feelings. We most definitely need to work on an About Page and Tutorial, my assumption is most females have no idea what Digg is.
If I had more time, I'd like to put more focus on the presentation of this site so it looks less digg-like, but my client work needs attention this week. Gotta keep the lights on!
I'm rather excited about BreakkUps opportunity to generate modest revenue (assuming we get traffic) because I feel the audience will often be in an emotional state when visiting, and roughly 50%+ female.
We also own these domains:
BreakupWithHim.com
BreakupWithHer.com
Suggestions, comments, criticism please. Thanks guys.
- pxlpshr 18y agoBreakkUp was originally an idea my gf had roughly 2 weekends ago. The idea came about after receiving 4 phone calls in a row seeking advice regarding relationship troubles. I took the idea a step further by building it around a pre-established model using open-source (Pligg). Maybe this was a bad idea on my part, maybe not... For me, this project is an experiment in replicating models for other verticals using open-source. But more importantly, an exercise in CPM/CPA advertising and PR -- two areas I don't feel I have a strong understanding of. I'm currently working to raise money for an original idea and ad revenue will play a big part in our ability to stay afloat. I'm rather excited about BreakkUp's opportunity to generate modest revenue (assuming we get traffic) because I feel the audience will often be in an emotional state when visiting, and roughly 50%+ female. In total, from idea to beta product -- I've spent ~a week putting this together so criticism certainly won't hurt my feelings. We most definitely need to work on About and Tutorial pages, my assumption is most females have no idea what Digg is. If I had more time, I'd like to put more focus on the presentation of this site so it looks less digg-like, but my client work needs attention this week. Gotta keep the lights on! We also own these domains: http://BreakupWithHim.com http://BreakupWithHim.com http://BreakupWithHer.com http://BreakupWithHer.com Suggestions, comments, criticism please. We haven't started advertising it yet except to peers... Thanks guys.
- ericb 18y agoI tried this same experiment with pligg on a site I put up, freenormous.com (free samples and offers). I found that almost no one posted, even after I worked hard to get traffic and spent money on adwords. Now I get postings--they're just all SEO and spam. It is very tough to build a community. I spent a lot of time talking to myself under different usernames. Only around 1% of users will post (maybe less, from my experience). I also found that even with 1000 visitors a month, I was making less than $5 per month with adsense. That would be fine if it didn't take a continual flow of real posts to build content, but it does. This soured me on adwords based based businesses, and even moreso on any business that requires a network effect to work. Now I focus on business models that offer value even when there are no other users. It was an educational experiment, though, and for the time investment, gave a good return on enlightenment.
- pxlpshr 18y agoCouldn't agree more with you re: building a community, which is one of my main concerns with a big project I'm trying to raise money for as it relies directly on critical mass for match-making (not dating related). Thanks for your feedback. Like you I've already learned a lot from this -- have spent a good deal of time researching ad-based revenue. For $100 worth of hosting fees, and my time for a few days -- most definitely worth it.
- josefresco 18y agoI hope you're not paying $100/month to host a Pligg site with almost no traffic.
- pxlpshr 18y agoYes, I'm paying $100 a month and have 30 days to decide if it's worth it. Meaning, I have 30 days to drive traffic to it at which point I'm not going to invest much more time into the site, scale back on infrastructure, and let the site grow via search. I'd rather be prepared than scrambling.
- ScottWhigham 18y agoI love the look - very clean, very nice. I don't know about the idea but I think it looks quality.
- maxklein 18y agoIt's a good idea and will be successful with very little effort. But you NEED to make the comments possible without signing up for the first few weeks, you'd have made me bookmark it if I had been able to leave a comment Because I'd have been curious to go back and reply. But no, I could not comment, could not be bothered to sign up and so moved on Comments open for a few weeks, spam on yahoo answers and fluther and in a few weeks you'll have a big site. Send me a thank you note then.
- pxlpshr 18y agoGreat point and something I've considered doing but it's not in the pligg setup config, so I'll have to dig into the code to make it happen. (i'm a designer but I know a little PHP) Since you've confirmed this notion, I'll make it a high priority to get it done before we start marketing it. I don't really like the idea of "spamming" though. Thanks for feedback!
- dazzla 18y agoI've found Mollom http://www.mollom.com http://www.mollom.com very effective at preventing spam. It was super easy to add as I was already using Drupal. But it will be more work to add to pligg. Maybe it would be less work to convert to using drupal/drigg http://www.drigg-code.org http://www.drigg-code.org ?
- maxklein 18y agoHere ya go: http://forums.pligg.com/8774-post16.html http://forums.pligg.com/8774-post16.html http://forums.pligg.com/pligg-mods/6844-setting-anonymous-comments.html http://forums.pligg.com/pligg-mods/6844-setting-anonymous-co... It will take a while before the spammers find you. When they find you, start working on that problem, till then, handle your more pressing problem of gaining users. If you go to Yahoo Answers and point to a relevant link on your own site to the question being asked, I think this qualifies as marketing, no longer spam. In any case, realise this: The users of fluther and Yahoo Answers are your CORE audience. You may also take a look at the ask.metafilter.com users - if you sign up for a $5 account, you can post a link to your site under the "Projects" section. You'll get about 200-400 hits, but it's a relevant audience. Otherwise, you'll have to use a gimmick. This is not ethical, but if you are interested in relevant traffic, then do this: Post a troll. Target this troll towards christian fundamentalists, teenage girls, or housewives. Then visit a site where these groups are, like a christian forum, a youtube posting of Avril Lavigne or an advice site like flylady. Link to this troll of yours, and watch them get in a hullaboo about it and create links everywhere. For example, you could write: "My girlfriend just admitted to me that when Snoop Dogg was in town, she slept with one of his bodyguards. Should I break up with her?" "My wife has herpes, and our gardener also has herpes. Is she cheating?" "My sons girlfriend is 14 and he is 18. Is this legal?" That's linkbait, but you need to target it correctly. The jaded crowd here will immediately see through that, but the groups I mentioned above will believe it immediately. Yes, unethical I know, but it's just ideas. Pick and mix as you wish.
- fallentimes 18y agoHilarious and useful. Just forwarded to some of my more uh..."outgoing" friends.
- pxlpshr 18y agoOpinions on tag line? COMMUNITY-DRIVEN ADVICE or, BRUTALLY HONEST ADVICE (original tag line)
- maxklein 18y agoDon't forget your target! It's not this crowd - go to fluther and read the quality of the submissions there. That's basically who you are targeting, so customize your text for them. Add a button to send this to your friend. Take a look at "AddThis", it's easy to integrate and will take care of that problem for you. I like "Community-driven advice", as brutally honest sounds a bit scary. Teenage girls are sensitive about this stuff, it's the WHOLE world. It still sounds a bit technological, but I can't think of anything better :)
- pxlpshr 18y agoThe fear of "brutal" to the youth audience was my exact concern too... However, I liked brutal because some people just don't understand when they are in a bad relationship, and need a reality check.
- jyu 18y agoCommunity driven sounds too geeky for your target audience. How about "Real Advice from Real People" or "Answers to Your Relationship Questions" or something along those lines. Then maybe you can include a more detailed description with what the site does for people.
- Mystalic 18y agoI don't care how obvious the purpose of the site seems to you, I don't care how much you don't want one, but the EASIEST thing I should be able to find is the "About" section, whether it's a 2 line blurb ont he front page or a separate page. People need things explained to them and leave if you don't.
- pxlpshr 18y agoThe one-liner is available for non-registered accounts on the rectangle image to the right of the site... the big letters read WTF? :) We're working on the formal About / Tutorial stuff this week.
- gigawatt 18y agoI actually blanked that out, too. I think it's because it's the same size/placement as a standard ad. It's easily ignorable.
- bprater 18y agoYou literally need the words About as a hyperlink. Don't get too creative here. We are used to a certain pattern that every website uses.
- pxlpshr 18y agoa high priority is to add About and Tutorial buttons this week. thanks guys.
- jbenz 18y agoThe blurb about your site with the "join now" button looks like an ad because of the placement and because it is roughly 300x250 pixels. Cool logo.
- trickjarrett 18y agoMy main issue is with the domain, the double k hurts. You're appealing to non-web 2.0 people and so typoed domains are not going to be that good. You should look for maybe something that is real words. Other than that, great stuff!
- shiranaihito 18y agoIt's really, really difficult to come up with a relevant, concise dot-com domain name that's not already taken.
- pxlpshr 18y agoyeah, i spoke with the breakup.com owner and he's passing on offers that would buy him an exotic.. I just can't afford that. We also own BreakupWithHim.com and BreakupWithHer.com and their respective typos if someone forgets the second H.
- shiranaihito 18y agoYep. It's disgusting how some companies/people are reserving all the names they can think of, hoping to sell them to someone. No wonder we have services with names like "Heroku" - at least that was free.
- simianstyle 18y agoNice concept, but i'd work on the design a bit. Overuse of the color red might be a bit much for some users.
- pxlpshr 18y agoIf we get any traction, I will definitely put some time into improving the overall look of the site. I really want to get away from the digg-style, but I just don't have time right now to dedicate.
- josefresco 18y agoWatch out for Silahsiz Kuvvetler the Turkish hacker. Seriously ;)
- HeyLaughingBoy 18y agoI'm not a big believer in the whole "social media" thing, but I do like this site. It's entertaining and besides that, I can see it being useful to get a different perspective on relationship problems. The nice thing about this is that for it to be useful you don't need commenters who are "experts," just people who can see things in a different light. Sometimes that's all it takes!
- elai 18y agoThere's no button to say don't breakup, only to breakup. Talk about negative!
- pxlpshr 18y agohahah, yeah I thought about that too... but figured "don't breakup" was implied by drama not getting pushed to the home page. I've got a lot of ideas for a version 2.0 though, that deviates away from Digg/Reddit style while retaining core functionality that makes it fun to use.
- marketer 18y agoSocialmoth was also a community-driven support website. They let you expose personal tidbits on a public forum. You might try e-mailing them about it, see what sort of problems they had. I think the UI design of the site is great, but the social design needs a lot of work. Breakups are quite personal and messy -- it seems like the last thing people would want to do is expose details on a public forum.
- pxlpshr 18y agoA youth teen would probably disagree with you regarding their comfortability exposing personal information on the web. A benefit of BreakkUp is that we're not trying to be a social 'networking' site, it's mostly geared for individuals to use with relative anonymity.
- marketer 18y agoAlso, check out http://www.divorce360.com http://www.divorce360.com . It seems to be doing pretty well. Maybe you could modify the site to be more of a portal than just a community. You could add some content to the site (theres lots of information about this topic). Get articles like this: http://www.wikihow.com/Break-Up http://www.wikihow.com/Break-Up Because of the domain name, you could get a nice rank on search engines.
- pavelludiq 18y agohttp://emo.com/ http://emo.com/ was taken? I don't want to sound like a troll, but i will, so don't take it personally, but when im in an emotionally bad situation the last thing i need is advice from random people on the internet. I also find it boring/stupid to try to give advice to random people on the internet(hey, im doing that now :D). There is a difference between a community and a mass of random people you know, the former i trust(sometimes). Hope you don't fail miserably or get bored/frustrated with you project, just thought some opposition would help.
- pxlpshr 18y agoJust wanted to say thanks to all the feedback, was not expecting this much and we really appreciate it!!! We're going to incorporate a lot of the changes and suggestions that have been mentioned thus far, I only wish I had more time and 10 arms!!
- adityakothadiya 18y agoJust for your info - You might need to give credit to Pligg according to their licensing terms somewhere on your website. You need to link it to their original site. Something like - Powered By: Pligg | Legal: License & Source I do same with http://siliconverge.com http://siliconverge.com on About page.
- pxlpshr 18y agoThanks and I will do that when I make changes to the footer / about section this week.
- culley 18y agoPost to Craigslist personals to drive traffic. People hitting up the personals likely have funny stories to share.
- trezor 18y agoMy honest opinion, and this is about the idea, not the implementation. If you need the relationship advice from the internet, the god damn internet damnit, it's long past time to finish it off.
- Ilia 18y agoInteresting idea.. like the design, not sure about using pligg though, had some bad experience with it, but good luck with the 30 day mark, it sounds like a plan
- iloveyouocean 18y agoI think you should have two voting options: 'Break Up' and 'Stay Together'. With only the option to vote 'Break Up' can there ever really be another conclusion? Perhaps you can also have 'color coded' comments to denote the position you are taking.
- pxlpshr 18y agoI agree, looking to build in this functionality in the near future.