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I wonder why Amazon decided not to incorporate Kindle support into already existing Shelfari [1], which seems to have much prettier UI and bigger user base. [1

I wonder why Amazon decided not to incorporate Kindle support into already existing Shelfari [1], which seems to have much prettier UI and bigger user base. [1]　http://www.shelfari.com/ http://www.shelfari.com/, Amazon's social network for readers

esrauch 15y ago
Amazon seems to take a hands-off approach with almost all of their acquisitions.