>It's hard to blame these companies , Amazon pretty much made the place such that once one brand started doing this, you were dead if you weren't. That's the j

>It's hard to blame these companies , Amazon pretty much made the place such that once one brand started doing this, you were dead if you weren't. That's the job of a market. If it's demonstrated that this is the new rule under which competition happens, the job of a maximally efficient marketplace is to make everyone else comply as quickly as possible.