Your usefulness guarantee isn't reassuring because it says, basically, "If you find my help completely useless you get a refund," rather than, "If you find my h

Your usefulness guarantee isn't reassuring because it says, basically, "If you find my help completely useless you get a refund," rather than, "If you find my help not worth $450, you get a refund." Also the block on "how usability helps" basically says nothing. It might as well just say, "Usability is good!" You're going to have to fork over a lot stronger value proposition than that before getting someone to pay for the service. Don't just get reference customers; get reference customer numbers. "With Really Cool Customer Foo, signups went up by 128% within two weeks." The selling yourself bit, I'll be a little harsher (in hopes of helping), it basically says, "I've done this for some of my buddies sites and they think it's neat." Again, not a strong value proposition. Just cut that part out if you don't have a better case to make; that portion actually makes you sound less qualified that I would have assumed by default.