I think it comes from the program that apple has. I think instead of financing the device, you can do the 'iPhone forever' plan where you pay $30/month and can

I think it comes from the program that apple has. I think instead of financing the device, you can do the 'iPhone forever' plan where you pay $30/month and can upgrade at any time. Edit: Here is the link. Looks like the price went up, but when it started I remember it being $30/month. https://www.apple.com/shop/iphone/iphone-upgrade-program https://www.apple.com/shop/iphone/iphone-upgrade-program