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I've only worn Doc Martens since the early 90's. For a long time, even after they moved manufacturing to China, they were fine. About 5-7 years ago, though, I
by snapetom 5y ago
I've only worn Doc Martens since the early 90's. For a long time, even after they moved manufacturing to China, they were fine. About 5-7 years ago, though, I noticed the quality took an absolute nosedive.
Since then, I found out about Solovair, which manufactured shoes under the DM name in the UK for decades. I bought a pair about 8 months ago. What an incredible difference in quality. This pair still look great, and unlike Docs, I didn't immediately need to put insoles in them. I definitely will not buy Doc Martens again.
- jeffbee 5y agoDoc Martens went through a rough patch of business about 20 years ago and then sold itself to private equity. Whatever remains of the company probably contains little of the 1990s company you remember.
- hellbannedguy 5y agoMy sister worked for Doc Marten 30 years ago. No college, but a great resume, and a natural seller. The guys running the business didn't realize the fashion potential of their shoes. They told her whatever you sell; we will give you a healthy percentage. All the salesmen were guys in their 50's. By year three, she was making $600,000/yr. When they realized their utilitarian product was now a fashion statement, they let her go. She went on to make more money though doing her own line of shoes in America. Stuff can still be made here, but the profits won't be as high.