Your profit margin sets the return on investment, which must be on the tangent portfolio line or investors drop you. Of course thats simplistic thinking, the

Your profit margin sets the return on investment, which must be on the tangent portfolio line or investors drop you. Of course thats simplistic thinking, the tangent portfoglio is unknowable. And there are other benefits of not charging the same profit margin. But, in general, you’re going to have a bad time w/ investors if your profit margins are industry standard.