The first design is much better in terms of usability and clarity. The header immediately catches my attention and brings me into a sentence that describes your

The first design is much better in terms of usability and clarity. The header immediately catches my attention and brings me into a sentence that describes your service. The second design just directs me to put in my email, why should I? What is the value proposition, I don't even know what this thing does. The first design uses white space and contrast very well, exposing the call to action button. It also contains a mobile phone picture running the app to give the visitor a preview of what the device would look like on their phone. It's like the 'test drive effect' car dealerships have when they let you try out the car; there is less mystery to what you are getting. The second design did make some good changes, particularly larger pictures of food, however it comes off as too design heavy and lacking clarity in several areas. Overall I feel there is more clarity with what you want me to do in the first design. Edit: You have to view the work as a whole when comparing the designs side by side. There were several important parts of Mike's design that were cut out to fit the blog post that actually bring a ton more clarity.