They are not aiming for the "ultrabook" form factor, but rather the mobile workstation form factor. According to the leaflet from NXP, the CPU has a "typical"

They are not aiming for the "ultrabook" form factor, but rather the mobile workstation form factor. According to the leaflet from NXP, the CPU has a "typical" power consumption of ~15W - if that means under load, it would be in the ballpark of Intel and AMD mobile CPUs, as far as I understand.