4 ms·

Just because she did not work in PR explicitly doesn't mean she isn't doing "PR" for the company. My take is that apple does not actually care, at all, about "m

Just because she did not work in PR explicitly doesn't mean she isn't doing "PR" for the company. My take is that apple does not actually care, at all, about "mitigating the impact of mining valuable minerals in conflict zones". They care about not getting caught doing things that make them look bad, and her role was to prevent that from happening, to not actually change anything. She seems to have realized this to some extent, and when she made a stink about it, they reassigned her. To me it seems odd to stay at the company for several years after that. Something makes me think she's really just looking for more pay, because if she really cared about issues with rare mineral mining in conflict zones, she'd work for a non-profit that deals with that.

ksec 5y ago
I think they do, just not at a large enough expenses or additional to their BOM. >she'd work for a non-profit that deals with that. She would have made a far bigger impact if she was working in Apple. My guess is that she is like many of us who realise the PR and marketing message Apple has been sending is completely different to the work she is doing. Had Apple not been painting themselves so righteous they would not have this problem today. Steve Jobs think of environmental friendly product as tick boxes, nice to have but not something to market the hell out of it. So when people then realise, especially in the age of doing the "right" thing. Apple is not what they think it is. I think Apple sort of realise this, and they have since toned it down in this years Keynote. For anyone interested you should go and check Apple's keynote in the past 4 years and see the drastic difference. If I had to sum it up, Tim Cook changed the PR and marketing direction in 2014. ( Also the year Katie Cotton stepped down ) And seriously he is not very good at it.

ksec 5y ago

I think they do, just not at a large enough expenses or additional to their BOM. >she'd work for a non-profit that deals with that. She would have made a far bigger impact if she was working in Apple. My guess is that she is like many of us who realise the PR and marketing message Apple has been sending is completely different to the work she is doing. Had Apple not been painting themselves so righteous they would not have this problem today. Steve Jobs think of environmental friendly product as tick boxes, nice to have but not something to market the hell out of it. So when people then realise, especially in the age of doing the "right" thing. Apple is not what they think it is. I think Apple sort of realise this, and they have since toned it down in this years Keynote. For anyone interested you should go and check Apple's keynote in the past 4 years and see the drastic difference. If I had to sum it up, Tim Cook changed the PR and marketing direction in 2014. ( Also the year Katie Cotton stepped down ) And seriously he is not very good at it.